International Trademark Association's (INTA) Unreal Campaign seeks to educate teens on the social and economic harms of counterfeit goods and the value of trademarks. As a leader of the trademark community, INTA is in a unique position to raise public awareness on this issue. Street Law, Inc and Constitutional Rights Foundation are nationally recognized leaders in law-related education and are working in collaboration with INTA to create trademark curriculum for implementation in high school classrooms across the country.

The lesson for this program is "The Unreal Campaign: How to Become the Smartest Consumer Ever." In the lesson, students participate in a simulation of a “Blue Ribbon Hearing” and take roles of committee members analyzing public policy responses to the issue of counterfeiting. Working in small groups, students analyze data and prepare to participate in a simulation of a government commission.

The goal of INTA’s Unreal Campaign is to help students understand the importance of anti-counterfeiting and the significance of trademarks in their everyday lives.